Dream11 Future Business Model 2025 to 2028 marks the next evolution of fantasy sports after the passage of the Promotion and Regulation of Online Gaming Bill, 2025. With deposit-based contests banned, Dream11 has shifted to a free-to-play, ad-supported structure that uses entry passes, video ads, banner ads, and sponsorships to remain sustainable.
Table of Contents
In the First Edition, we explored the Dream11 Future Business Model and explained how this new system could keep the IPL profitable.
👉 If you missed it, read the First Edition here:
🔗 Dream11 Future Business Model – Free Grand League
This Second Edition expands the view globally. From September 2025 through December 2028, Dream11 can scale its model across all major tournaments — ICC World Cups, Champions Trophy, IPL, BBL, The Hundred, PSL, CPL, WPL, and more — creating a projected ₹5,000–14,500 Cr profit engine for fantasy sports worldwide.
📅 Major ICC Events: Sept 2025 – Dec 2028
Major ICC Events
- Men’s T20 World Cup 2026 (India & Sri Lanka)
- Women’s T20 World Cup 2026
- Men’s ODI World Cup 2027 (South Africa, Namibia, Zimbabwe)
- Women’s Champions Trophy 2027
Dream11 Future Business Model 2025 to 2028 For Franchise & Domestic Leagues
- IPL (2026, 2027, 2028)
- BBL (2025–26, 2026–27, 2027–28)
- The Hundred (2026, 2027, 2028)
- PSL, CPL, SA20, Lanka Premier League
- Women’s IPL (WPL), WBBL, Women’s Hundred
In just over three years, these events will account for 1,500+ contests worldwide — each structured with free entry passes, fixed prize pools, and ad revenue streams.
🏆 Fixed Prize Pool Recap
The Dream11 Future Business Model 2025–2028 is built around a fixed ₹4.78 Cr prize pool per contest, giving transparency to regulators and confidence to users.
| Rank | Prize (₹) |
|---|---|
| 1st | 2,00,00,000 |
| 2nd | 1,00,00,000 |
| 3rd | 50,00,000 |
| 4th | 30,00,000 |
| 5th | 20,00,000 |
| 6–10 | 10L – 1L |
| 11–100 | 10,000 each |
| 101–200 | 5,000 each |
| 201–500 | 1,000 each |
| 501–1000 | 500 each |
| 1001–10,000 | 250 each |
| 10001–25,000 | 100 each |
| Total | ₹4.78 Cr |
🎟 Entry Pass + Ads System
- 5 ads = 1 entry pass (default access).
- Sponsor passes: earned via FMCG or OTT tie-ins (e.g., Pepsi, Coca-Cola, Lays, JioCinema).
- Conversion passes: winnings reinvested into passes (₹49 = 1 pass).
- Accumulation rules:
- For domestic matches, passes can be stockpiled.
- For ICC and IPL, passes must be earned within the same month to maintain high CPM ad value.
This ensures Dream11 captures year-round engagement while maximising advertiser ROI during marquee tournaments.
📈 Global Revenue Model
| Source | Revenue/Contest (₹ Cr) |
|---|---|
| Video Ads | 5–10 (net profit 0.22–5.22 after pool) |
| Banner Ads | 1.15–2.1 |
| Sponsorship | 2–3 |
| Combined Profit/Contest | 3.4–10.2 |
Note: Video ads profit is already net of prize pool costs. Banner ads and sponsorships are pure additional margins.
🏏 Tournament-by-Tournament Breakdown
1. Indian Premier League (2026–2028)
The IPL is the biggest driver of fantasy engagement. With 148 contests per season, across three seasons (2026–28) it totals 444 contests.
| Contests | Profit Range |
|---|---|
| 444 | ₹1,510 – 4,520 Cr |
2. ICC Mega Events
ICC events generate premium ad rates thanks to global audiences.
| Event | Contests | Profit Range |
|---|---|---|
| Men’s T20 WC 2026 | 45 | ₹150 – 460 Cr |
| Women’s T20 WC 2026 | 23 | ₹78 – 235 Cr |
| Men’s ODI WC 2027 | 55 | ₹187 – 560 Cr |
| Women’s Champions Trophy 2027 | 20 | ₹68 – 200 Cr |
Total ICC Events Profit: ₹480 – 1,455 Cr.
3. Franchise Leagues Beyond IPL
Big Bash League (Australia)
| Contests | Profit Range |
|---|---|
| 180 | ₹612 – 1,836 Cr |
The Hundred (England)
| Contests | Profit Range |
|---|---|
| 204 | ₹694 – 2,080 Cr |
Other Leagues (PSL, CPL, SA20, WPL, WBBL, Women’s Hundred)
| Contests | Profit Range |
|---|---|
| 450 | ₹1,530 – 4,590 Cr |
🌍 Combined Totals: Sept 2025 – Dec 2028
| Category | Profit Range (₹ Cr) |
|---|---|
| IPL 2026–28 | 1,510 – 4,520 |
| ICC Men’s | 337 – 1,020 |
| ICC Women’s | 146 – 435 |
| BBL | 612 – 1,836 |
| The Hundred | 694 – 2,080 |
| Other Leagues | 1,530 – 4,590 |
| TOTAL (2025–28) | 4,829 – 14,481 Cr |
💰 Tax Revenue & Economic Impact
- Pre-Ban 2023–24: ₹20,000+ Cr taxes from fantasy industry.
- Post-Ban 2025: collapse to ~0.
- New Model 2025–2028: Estimated ₹1,000–3,000 Cr in tax revenues via GST, TDS, and corporate tax.
This model not only protects government revenue but also boosts FMCG, sports media, and ad-tech sectors.
📺 Broadcasters & Fan Engagement
Fantasy engagement ensures fans follow every ball. This sustains TRPs across:
- Domestic cricket (TNPL, KPL, Ranji Trophy)
- Women’s cricket (WPL, WBBL, Women’s Hundred)
- Associate nations (Afghanistan, Ireland, Zimbabwe)
- Other sports (kabaddi, ISL)
Broadcasters like Star Sports, JioCinema, and Sony benefit directly, making them natural co-sponsors of Dream11’s prize pools.
🚀 Conclusion: Dream11’s Global Future
The First Edition focused on IPL’s survival in India.
This Second Edition proves that the Dream11 Future Business Model 2025–2028 can thrive across the globe:
- Profits: ₹5,000–14,500 Cr over 3 years
- Taxes: ₹1,000–3,000 Cr sustained for the government
- Jobs: 800+ direct, thousands indirect
- Engagement: Men’s, women’s, and associate cricket boosted worldwide
Dream11 is not just adapting — it is building the blueprint for global fantasy sports, combining compliance, revenue, and sports growth.